Wealth
Liquidity now that creates freedom to perform.
Meaningful personal liquidity for the Founder, off the cap table. Structure to build legacy and plan for success.
Talent Capital
Capital has always backed the company.
Foundera is backing the person who builds that company.
We believe, just like in sport, that architecting the conditions for elite performance creates unfair advantage and compounding success.
The investor gap
Every founder runs two balance sheets. The company’s, and their own. One gets funded. The other gets assumed, or worse, neglected.
We deconstruct that assumption to make success methodical, like in sport, where talent and performance are taken seriously. Because the Founder is single-handedly the most deterministic and important factor in the success equation.
Since 1946, Venture Capital has backed the company balance sheet. Whilst every VC talks about the importance of the founder, nobody has backed the individual directly. That’s the whitespace.
The vision
Foundera is defining a new category of capital for today’s era. Built around the Founder, and for the Founder.
This is the Founder Era.
The Founder problem
And it is brutally hard. The resilience, the determination, the sacrifice.
Nobody has engineered the optimal conditions for performance around the Founder to increase the probability, magnitude and repeatability of success. Until now.
The Founder offering
Liquidity now that creates freedom to perform.
Meaningful personal liquidity for the Founder, off the cap table. Structure to build legacy and plan for success.
The conditions to realise potential and outperform.
Everything off the field taken care of, so the Founder can perform on it. Coaching and advisory, organic to the Founder’s needs.
A framework for a lifelong career that compounds success.
Everything required to build a lifelong career as a Founder, from activation to distribution to access.
Entrepreneurship is an elite sport.
We’re building that infrastructure around the entrepreneur, the way sport builds around an athlete.
Behind the scenes
Exceptional founders, athletes in their own craft, building for longevity and success.
Visionary investors comfortable challenging structural boundaries and defining categories.
Want in on a category-defining movement? Step behind the scenes with us.
Received. We’ll be in touch.
Welcome to the Founder Era.